We all know engagement matters, but how do you get beyond registered users and page views? There is massive business value potential that can be unlocked using social for business, to the tune of $900B – $1T according to the recent McKinsey Social Economy report. But that value can only be realized when members are truly engaged along core business processes that drive top line growth or reduce costs and drive efficiencies. How do you find the winning formula for driving this engagement? Join us as three brands talk about key strategies they deployed to increase member engagement and the results they achieved.