You know how to measure activity, users and page views, but you know your executives care about value. Where do you start to prove business value of existing investments? Or better yet, how can you use the data to make the case for program and resource expansion into new areas (i.e. engage inside, outside and across the enterprise firewall).
Join this session to learn why measurement still matters in successful communities and the key business metrics that can help you defend existing investments and grow your program into new areas.
The presentation deck shared in this session can be found here--> Advanced Measurement- Proving Business Value to Expand or Sustain Your Community (JW14)