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Engaging the organization – Adoption strategies - WEDNESDAY, OCT 22ND 10:30 AM – 11:30 AM


Session Description:

Lauren Klein and Michelle Groff Burling will share their approach to engaging employees through blogging.  During this session, the attendees will learn about a tangible blogging program where senior leadership as can demonstrate authentic executive communication,  real time access to people, information and dialogue which generates leads and sales results.


SCG, a leading conglomerate in the ASEAN region, will share how we engaged our 5,000 users.  After a very high profile launch gained awareness for Jive, we still didn’t see sustained engagement. While we started with an attempt at a bottom-up, cross functional approach, we soon recognized our organization would require a more coordinated top down, vertical approach. Come and hear the strategies that finally did engage our users and how we are leading SCG in our social journey.