Lauren Klein and Michelle Groff Burling will share their approach to engaging employees through blogging. During this session, the attendees will learn about a tangible blogging program where senior leadership as can demonstrate authentic executive communication, real time access to people, information and dialogue which generates leads and sales results.
SCG, a leading conglomerate in the ASEAN region, will share how we engaged our 5,000 users. After a very high profile launch gained awareness for Jive, we still didn’t see sustained engagement. While we started with an attempt at a bottom-up, cross functional approach, we soon recognized our organization would require a more coordinated top down, vertical approach. Come and hear the strategies that finally did engage our users and how we are leading SCG in our social journey.