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Co-creating the lululemon way - WEDNESDAY, OCT 22ND 2:15 PM – 3:15 PM


Session Description:

Presented by Somerlea Contreras (community manager, heylululemon (external community) and Lisa Nguyen (community manager, youlu (internal community))


Co-creating the lululemon way:


– Provide background on what is lululemon and where we came from

We came from co-creation, it’s in our DNA (guest feedback, ambassador feedback etc.)

Who we are

Who are our guests

– Where we are currently

– Co-creating the future of our guest and people experience using social communities

Key themes:

1. Transparency (internally) & Authenticity (externally)

2. Empowering our guests and people with information and a space to contribute = Co-Creating the future of lululemon