Co-creating the lululemon way - WEDNESDAY, OCT 22ND 2:15 PM – 3:15 PM
Session Description:
Presented by Somerlea Contreras (community manager, heylululemon (external community) and Lisa Nguyen (community manager, youlu (internal community))
Co-creating the lululemon way:
– Provide background on what is lululemon and where we came from
We came from co-creation, it’s in our DNA (guest feedback, ambassador feedback etc.)
Who we are
Who are our guests
– Where we are currently
– Co-creating the future of our guest and people experience using social communities
Key themes:
1. Transparency (internally) & Authenticity (externally)
2. Empowering our guests and people with information and a space to contribute = Co-Creating the future of lululemon
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